When I had my first child back in the UK, I was amazed by the variety and quality of accessories that were there for children. When I returned back to Rwanda I saw a gap in the market and decided to step in and do something. We want to create quality kids toys and accessories that can compete both in the local and global markets.

Younger, I loved gadgets and I started selling items I was no longer using to buy myself new ones. I later on started listing electronics to enable our market to get them easily and faster instead of ordering online from global eCommerce stores or sending a relative when they travel.